My role:
Visual Design, Publication Design

What I worked on: 
Illustrations, Catalog, Email Content, Social Content
2020 was an unpredictable year, and that meant there was an opportunity to spread cheer during the holiday season. “2020 Holiday Gifting: A Promo Products Story” puts a fun spin on a full digital marketing campaign that highlights a variety of holiday-themed ideas and promotional products.
In collaboration with the Director of Marketing, Copywriting, and the Supplier Relations team, my role was to create compelling visual content for the campaign that played off the messaging of popular holiday stories. My goal was to evoke a light-hearted and nostalgic feeling during a time where holiday celebrations might look a little different than in years past. I went with a bright, cheerful color palette for illustrations, and incorporated a vintage-inspired design style including a custom set of icons based on the top selling promotional products to bring each story to life.
AIA Corporation owns the right to this content. ​​​​​​​