Material is derived from three key components; the word itself, the universal symbol for recycle, and a circle. All of these come together to represent the continuous process of discovering new found creativity through reuse.
All branding elements are created from collaging samples of various materials with primary color overlays. 
Stripping back the brand to the basics allows one to find new beauty through the interaction and playfulness.
Materials donated to the workshop are grouped together and receive reusable labels. For further detail, the type of material can be noted by circling a specification at the top of the label. 
My role:
Visual Design
What I worked on: 
Brand Identity, Brand Messaging, Poster Design, Packaging

Waste is a deeply ingrained habit of our modern society, even within the art community. Material is a sustainable workshop that aims to break this habit by offering a low impact method for creating. By providing an open inventory of donated, reusable materials in a community setting, Material gives creatives the resources they need to connect with others while integrating environmentally-friendly practices into their craft.
I had the opportunity to conceptualize this space and lead the brand identity across multiple touch points that span from advertising to physical packaging. I went for a low opacity primary color palette and simplistic logo with a high amount of negative space. When combined together with a variety of images, each composition of the identity becomes its own little piece of artwork and encourages the continuous process of creativity through exploration and reuse.
This project was concept only.