My role:
Visual Design
What I worked on:
Email Content, Social Content, Look book, Video
Within the promotional products industry, it is a little-known fact that consumers are able to purchase customized apparel featuring big name brands such as The North Face, Adidas, Columbia, or Carhartt. In an effort to expand visibility, I had the opportunity of designing a full digital campaign to highlight the breadth of available retail brands within the promotional products space.
In collaboration with our Director of Marketing and Supplier Relations team, my role was to create compelling visual content that highlighted eight available retail brands. I kept the design clean and minimal, while featuring prominent logos, aesthetic imagery, and close-cropped product photography to maximize brand recognition throughout the campaign.